myntra big fashion festival

Project context

Myntra’s Big Fashion Festival is one of the brand’s major festive sale events, built for a high-traffic shopping period across fashion, beauty, and lifestyle categories. Myntra has positioned the event around large-scale festive shopping, value offers, and early access for Myntra Insider members, so the campaign had to work across both brand storytelling and fast-moving retail needs.

Collaborative campaign direction

As Group Head Design, I helped oversee the campaign delivery and made sure the work moved on time across multiple formats and teams.

Together with the design team, I helped define the campaign’s visual language, including the overall theme, art style, photography direction, and model poses for the shoot. The aim was to create a festive campaign world that felt culturally rooted, premium, and flexible enough to scale across digital, social, and outdoor formats.

My core design responsibilities

My direct design work focused on the Myntra Insider landing page and the in-app campaign assets. I worked closely with UX and business stakeholders to understand how the design assets were performing, then refined, updated, or adapted them based on business requirements.

Alongside this, I managed the workflow and delivery of in-app assets to keep the campaign moving smoothly across changing needs. I also handled the social charter and OOH design direction, regularly brainstorming with team members to shape ideas that could extend the campaign beyond the app.

Outcome

The result was a festive sale campaign system that combined Pichwai-inspired visual richness, fashion retail energy, and practical business flexibility across app, landing page, social, and OOH touchpoints.