about
i’m a Senior Brand + UI Designer focused on building scalable systems across brand, product, and communication
.experience
15 years
.location
Hamburg, Germany
.status
Available
.hello
I shape brand identity systems, digital products, and multi-channel communication. Then turn them into practical guidelines and design systems teams can ship with. My current work spans brand transformation, enterprise UI, and touchscreen interfaces for robotic kitchen operations.
.work experience
2023 — Now
GoodBytz
Senior Brand Designer
Owned brand communication and scalable systems (guidelines, templates), led the website redesign, and designed enterprise terminal + operator UI mentoring 2 designers and collaborating cross-functionally.
2023 — Now
GoodBytz
Senior Brand Designer
Owned brand communication and scalable systems (guidelines, templates), led the website redesign, and designed enterprise terminal + operator UI mentoring 2 designers and collaborating cross-functionally.
2022 — 2023
Plaion GmbH (Embracer Group)
Senior Art Director
Designed marketing assets for Warlander, Scars Above, and Road 96: Mile 0. Created brand book, key visuals, and microsite concepts for a new IP. Produced visual research and mood boards for future game campaigns.
2022 — 2023
Plaion GmbH (Embracer Group)
Senior Art Director
Designed marketing assets for Warlander, Scars Above, and Road 96: Mile 0. Created brand book, key visuals, and microsite concepts for a new IP. Produced visual research and mood boards for future game campaigns.
2020 — 2022
Rockstar Games
Senior Graphic Designer
Contributed to world-building for Grand Theft Auto VI and GTA Trilogy. Designed 25+ in-game brand identities, signage, packaging, graffiti, and environmental graphics. Confidential portfolio available upon request.
2020 — 2022
Rockstar Games
Senior Graphic Designer
Contributed to world-building for Grand Theft Auto VI and GTA Trilogy. Designed 25+ in-game brand identities, signage, packaging, graffiti, and environmental graphics. Confidential portfolio available upon request.
2017 — 2020
Curefit (Tata Group)
Design Lead
Built the Curefit master brand book and core visual system. Designed campaigns driving ~30% revenue growth for Eatfit. Directed product + campaign photography for Eatfit and Carefit. Led branding for Carefit Skin & Haircare, achieving ~6% average monthly revenue growth, while managing a team of five designers.
2017 — 2020
Curefit (Tata Group)
Design Lead
Built the Curefit master brand book and core visual system. Designed campaigns driving ~30% revenue growth for Eatfit. Directed product + campaign photography for Eatfit and Carefit. Led branding for Carefit Skin & Haircare, achieving ~6% average monthly revenue growth, while managing a team of five designers.
2015 — 2017
Dentsu Webchutney
Senior Group Head Design
Led design for Flipkart, Swiggy, Myntra, Lifestyle, and Max Fashion. Directed a team of three across digital and offline campaigns. Led winning pitches for Netflix, Swiggy, and Quikr.
2015 — 2017
Dentsu Webchutney
Senior Group Head Design
Led design for Flipkart, Swiggy, Myntra, Lifestyle, and Max Fashion. Directed a team of three across digital and offline campaigns. Led winning pitches for Netflix, Swiggy, and Quikr.
2011 — 2014
Early career
MRM McCann — Art Director (2014—2015) Havas Worldwide — Art Director (2013—2014) Purple Hat — Senior Visualizer (2012—2013) Percept IBD — Visualizer (2011—2012)
2011 — 2014
Early career
MRM McCann — Art Director (2014—2015) Havas Worldwide — Art Director (2013—2014) Purple Hat — Senior Visualizer (2012—2013) Percept IBD — Visualizer (2011—2012)
.design stack (systems-first) : Brand–product toolkit
Figma
Design systems • Tokens • Prototyping
Figma
Design systems • Tokens • Prototyping
Illustrator
Identity systems • Marks • Vector craft
Illustrator
Identity systems • Marks • Vector craft
Photoshop
Composites • Mockups • Key visuals
Photoshop
Composites • Mockups • Key visuals
InDesign
Guidelines • Editorial • Print-ready
InDesign
Guidelines • Editorial • Print-ready
Framer
Responsive build • Prototypes • Web motion
Framer
Responsive build • Prototypes • Web motion
After Effects
ight motion • Identity + UI polish
After Effects
ight motion • Identity + UI polish
Notion
Documentation • Governance • System specs
Notion
Documentation • Governance • System specs
Nano Banana / Midjourney
AI exploration • Visual direction • Mockups
Nano Banana / Midjourney
AI exploration • Visual direction • Mockups
ChatGPT
Writing support • Concept exploration
ChatGPT
Writing support • Concept exploration